About Us

The Hong Kong “Brand Museum” was initiated in 2020 by a group of Hong Kong museum lovers. We love museums because they are vessels and carriers of culture, and places of exchange and learning between generations. Yet even though commercial brands play a very important role in the history and cultural development of a place, the relationship between brands and exhibits in public museums is often left under-expressed — sometimes even deliberately erased in order to “avoid the appearance of favouritism”.

We set out to establish the “Brand Museum” in order to rediscover the exhibits and content connected with Hong Kong brands, to give expression to the intangible cultural heritage within the Hong Kong spirit, and to achieve learning through heritage transmission, think-tank sharing and joyful experience. The “Brand Museum” launched in Hong Kong in a non-physical form: beyond avoiding a disproportionate drain of resources on venues in a city where every inch of land costs a fortune, we also want to focus on cross-platform means of letting adults and children alike easily recover “overlooked” Hong Kong memories, and come to know and experience the true history, product design and unique business stories of Hong Kong brands.

We are not affiliated with any of the brands or commercial organisations mentioned on the “Brand Museum” website. The written content has been re-compiled from a range of different sources. Photographs have been gathered from our own photography, museum exhibitions, official websites, social media, search engines and other sources. All images and content serve the purposes of passing on historical knowledge and of education, and are not used commercially. If any brand owner or photographer has any objection to the content of this website or to the use of any photograph, please contact us at any time.

The Hong Kong “Brand Museum” has launched its first Children’s Book Series, in the hope that through the unique stories, creativity and design aesthetics of Hong Kong brands, along with knowledge of industry development and product science, the outstanding and distinctive stories of Hong Kong brands will be passed on. We believe the imprint of every Hong Kong brand story can enrich children’s knowledge of the history and culture of this home of ours, and teach them to appreciate the people and things in everyday life that so often go unnoticed.

Welcome to the Hong Kong Brand Museum and its extended-reading platforms!

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A journey through Hong Kong’s own brand stories｜History丨Brand halls｜Vessels of culture｜Heritage｜Collective memory
100+ brand stories coming your way!

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