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Variety Hall

Beyond Hong Kong’s public museums — such as the Museum of History in Tsim Sha Tsui and the Heritage Museum in Sha Tin — quite a few commercial brands have set up exhibitions of various kinds, looking back on their footprints in Hong Kong. For many people, the bond between these brands and Hongkongers feels closer to everyday life than the historic landmarks found in history books.

As well as using themed halls to spotlight the brand activity of individual industries, Hong Kong Brand Museum also tries to bring together the exhibitions and small galleries run by the major brands across Hong Kong, introducing each one concisely and weaving them into a territory-wide “brand museum” trail.

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