Privacy Policy Statement

The “Brand Museum” (hereinafter “this website”, “we”, “us”, “our”) is committed to complying with the requirements of the Personal Data (Privacy) Ordinance and to meeting recognised standards for the protection of personal data privacy. In fulfilment of this commitment, we will ensure that the staff of this organisation’s website observe the relevant standards. This website may contain links or references to other websites that are not governed by this privacy policy. Before providing any personal data, you should first read the privacy policies of such websites; we accept no responsibility for the activities of such websites.

I. Collection and processing of personal data

When you browse this website, our web servers automatically record details of your visit, including your IP address (including domain name), internet service provider, browser type and settings, language settings, geographical location and operating system, the website that referred you to our website, the pages viewed, and the date and time of browsing. This information allows us to assess the website and user activity so as to provide information suited to your personal preferences. We do not, and do not intend to, use visitors’ data for the purpose of identifying individuals. Personal information (such as name, gender, age, email address, mailing address, telephone number, company and position) is stored only where you provide it voluntarily — for example, when you register with us through this website and/or through events organised in cooperation with third-party organisers or co-organisers of our and/or other events/workshops, request customer service or other assistance, submit a customer survey, enter a competition, or enter into a contract. You should note that when you voluntarily disclose personal information in the public areas of our website (such as notice boards), such information may be seen and used by others. We recommend that you consider carefully before sharing personal information on such platforms.

II. Use of cookies

We use cookies to track visitors’ preferences and actions so that the website can be optimised accordingly. “Cookies” are small text files stored on your computer’s hard disk when you access a website and browse certain pages. Most major websites use cookies. Their purpose is to save time and make your browsing experience richer. If you have concerns about the use of cookies, you may modify your browser settings so that the browser notifies you whenever a cookie is received. If you do not know how to modify your browser settings, please consult your browser’s help documentation or the vendor’s website. However, if you modify your browser settings, some functions of the website may not operate properly. In addition, we will also be unable to recognise your visit.

III. Collection and uses of personal data

When you register to receive electronic communications from this website (www.hkbrandmuseum.com), we will collect your personal data. If you wish us to process your registration as a member of this website, you must provide us with the personal data marked as mandatory on the membership registration form. Such personal data will be used by the “Brand Museum” for the following purposes:

To handle matters relating to the purchase of products and registration for the e-newsletter;
To provide services to users;
For direct marketing and promotional activities conducted by us and/or by third-party organisers or co-organisers of other events/workshops (including but not limited to advertising, promotions, sales campaigns and notifying you of our related products, services and events/workshops), or to invite you to attend marketing-related events/workshops organised by us or by other third parties, or co-organised by us and other companies;
To verify users’ identity when attending events;
To send you administrative notices and communications concerning your use of our website, and to respond to your enquiries or requests;
To assist us in complying with any appropriate statutory or regulatory procedures relating to the filing of documents;
To assist us in complying, in accordance with any applicable procedures, legislation, regulations or court orders (whether in or outside Hong Kong), with the requirements of any governmental, statutory, regulatory or law-enforcement authority, valid legal process and obligations prescribed by regulation;
To conduct research or statistical analysis in order to further improve our services and for sales and marketing purposes;
To obtain statistics on website users in order to analyse the usage of our website, so as to help its further development;
Other purposes directly related to any of the above; and
Personal data will be used only for the specified purposes and will not be used for other purposes unless the user’s consent is obtained.

You may decide voluntarily whether to provide, when purchasing products, personal data that is not marked as mandatory on the customer details form. You may voluntarily provide your personal data for the following purposes:

(a) to enable us to better understand the demographic characteristics of our members; and

(b) to enable us to provide other services better suited to your needs.

IV. Disclosure and transfer of personal data

We will keep the personal data provided by users confidential; only authorised persons are permitted to access and process users’ personal data;
Solely for the purposes listed in Section 1 above, we may transfer users’ personal data to third-party product and service providers or contractors acting on our behalf in or outside Hong Kong, in order to assist us in providing services to you (including: market analysis and research, data records, membership data management, sending sales and marketing communications, event management, etc.);
We will share and disclose your personal data with third-party organisers or co-organisers of other events/workshops, to be processed, retained and used for the purposes described in this privacy policy;
Unless (i) the user’s consent is obtained, or (ii) required by law (but this website will comply only with requests from appropriate authorities), this website will not disclose personal data to any third-party organisation;
We may disclose users’ personal data as required by law, at the request of law-enforcement agencies, government departments or regulatory bodies, or where necessary to protect our rights and property.

V. Retention of personal data

We take reasonable measures to prevent the loss, misappropriation, unauthorised use or destruction of users’ personal data.
We take reasonable measures to ensure that all personal data retained is accurate, complete, correct and reliable for its possible use.
Although we endeavour to protect your personal data from the moment we receive it, no data transmitted over the internet or other public networks can be guaranteed to be one hundred per cent secure.
Personal data will be retained only until the original purpose of collection, or purposes related to its collection, has been fulfilled. We may also retain personal data files for statistical purposes. We will destroy personal data that is no longer needed.

VI. Access to and correction of personal data

Users have the right to request access to and correction of the personal data we hold, and to request the correction of any of their personal data that is inaccurate. In accordance with the Ordinance, all requests for access to or correction of data should be made in writing and emailed to discover@hkbrandmuseum.com

This policy will be updated from time to time, including but not limited to when any privacy legislation and/or voluntary codes are introduced. We will post the new privacy policy on the website to notify you of any material updates to it.

January 2020